Despite the Brutal Legend publisher problems beginning months ago, the publisher hadn’t said anything with much substance about the matter until today. Activision Blizzard CEO Bobby Kotick has been speaking with Gamasutra about the cancelled games, and had this to say:
“With respect to the franchises that don’t have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises, that’s a strategy that has worked very well for us. Our strategy has been to focus […] on the products that have those attributes and characteristics that we know if we release today, we’ll be working on 10 years from now.”
So unless Activision Blizzard believes it can repeatedly milk the life out of the franchises it publishes, it’s not interested; while cash cows that’re guaranteed to succeed and spawn multiple sequels are great, anything that’s exceedingly creative and a retail risk isn’t likely to be picked up.
The downside to this approach is that you need something dazzlingly awesome and unique to have a cash cow in the first place. For how long does Activision Blizzard intend to keep dragging the same old franchises on?