Activision Blizzard CEO comments on cancelled games

News posted by Ryan on November 6th, 2008 at 6:18pm GMT

Activision Blizzard's Bobby KotickDespite the Brutal Legend publisher problems beginning months ago, the publisher hadn’t said anything with much substance about the matter until today. Activision Blizzard CEO Bobby Kotick has been speaking with Gamasutra about the cancelled games, and had this to say:

“With respect to the franchises that don’t have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises, that’s a strategy that has worked very well for us. Our strategy has been to focus […] on the products that have those attributes and characteristics that we know if we release today, we’ll be working on 10 years from now.”

So unless Activision Blizzard believes it can repeatedly milk the life out of the franchises it publishes, it’s not interested; while cash cows that’re guaranteed to succeed and spawn multiple sequels are great, anything that’s exceedingly creative and a retail risk isn’t likely to be picked up.

The downside to this approach is that you need something dazzlingly awesome and unique to have a cash cow in the first place. For how long does Activision Blizzard intend to keep dragging the same old franchises on?

8 moshers have commented on this post
1. trunk 8 years, 7 months ago

Fuck-ing HELL. Well fucking GOOD RIDDANCE.

2. Andy 8 years, 7 months ago

Activision Blizzard is now officially the game company that I hate the most. omg. their strategy could kill the gaming market, only releasing dumb, unintelligent and repeated gaming experiences……

!!!

3. Ryan BRUTAL! Staff 8 years, 7 months ago

I have to say, I’ve lost a massive deal of respect for the company after this. It’s also amazing how relevant this old Penny Arcade comic is (Thanks Kroms!):

http://www.penny-arcade.com/comic/2007/12/5/interesting-choice-of-words/

4. Udvarnoyk 8 years, 7 months ago

Well, Atari is officially publishing Ghostbusters for next year. Let’s hope Brutal Legend gets a similar fate soon.

5. Adam 8 years, 7 months ago

Rumor is activision sold off the game to another company so this may see the light of day at last

6. Udvarnoky 8 years, 7 months ago

Rumors stemming from?

7. Drewbob 8 years, 7 months ago

wow. If it makes you guys feel any better about it just look at that asshats photo.

Mr. "work for the man"

Mr. "see traffic every day for the rest of your pitiful life"

activision can keep spyro the worthless dragon. I want my metal!

8. soundofmind 8 years, 5 months ago

What a corporate SLUT! Activision/Blizzard is now the new EA. Especially since EA is now a company that has changed their image and is the one who is getting Brutal Legend released!!! Go EA! You’ve gone from Madden-monopolizing jerks to my heroes. What a weird world. And thanks to Guitar Hero making Activision tons of money and enabling them to join (WHY!????) with Blizzard, of all people, they are now the corporate scum of gaming. I’m sad that Blizzard got roped into ruining their reputation from this merger with A-hole-vision. Hopefully they’ll come to their senses and dump the corporate crap, or Starcraft 2 and Diablo 3 will be crap games.

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